artificial performance indicators
[/ɑːr.tɪ.fɪ.ʃəl pər.ˈfɔːr.məns ˈɪn.də.keɪ.tərz/]
nounpl: artificial performance indicators
indicadores artificiais de desempenho
1. Manipulated or falsified metrics used to measure performance that do not reflect genuine results or actual progress
The company was criticized for relying on artificial performance indicators to inflate quarterly reports.
A empresa foi criticada por usar indicadores artificiais de desempenho para inflar relatórios trimestrais.
2. Metrics that are gamed, cherry-picked, or designed to show positive results regardless of actual organizational effectiveness
Managers created artificial performance indicators that masked underlying operational problems.
Os gerentes criaram indicadores artificiais de desempenho que encobriam problemas operacionais subjacentes.
This term is prevalent in corporate and academic discussions in both Brazil and the USA, particularly when discussing corporate ethics, accountability, and transparency. In Brazilian business culture, there is increasing emphasis on authentic metrics due to regulatory requirements and stakeholder scrutiny. The term reflects growing concerns about data integrity and honest reporting in organizations across both cultures.
NYC Slang
vanity metrics; gaming the numbers
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