apathetic assistance
[/ˌæpəˈθɛtɪk əˈsɪstəns/]
noun phrasepl: apathetic assistances
assistência apática
1. help or support provided in a manner lacking enthusiasm, interest, or emotional engagement; assistance given without genuine concern or effort
The customer service representative offered only apathetic assistance, answering questions without any real care for the client's problems.
O representante de atendimento ao cliente ofereceu apenas assistência apática, respondendo às perguntas sem genuína preocupação com os problemas do cliente.
2. aid or support characterized by indifference and minimal emotional investment
Her apathetic assistance during the project made it clear she had no interest in its success.
Sua assistência apática durante o projeto deixou claro que ela não tinha interesse no sucesso do mesmo.
This phrase describes a common workplace or service experience where assistance is technically provided but lacks genuine care. In Brazilian culture, where personal relationships and warmth are valued in interactions, apathetic assistance is often viewed negatively as it contradicts the cultural emphasis on 'jogo de cintura' (flexibility with a human touch). In American contexts, it's frequently observed in bureaucratic settings and customer service situations.
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