1. A marketing strategy that relies on the collection, measurement, and analysis of data to inform marketing decisions, optimize campaigns, and understand customer behavior
Our company adopted analytics-based marketing to track customer journeys and improve conversion rates.
Nossa empresa adotou o marketing baseado em análise de dados para rastrear as jornadas dos clientes e melhorar as taxas de conversão.
2. The practice of using quantitative insights and metrics to guide marketing initiatives rather than intuition alone
Analytics-based marketing allows us to measure ROI and adjust our strategies in real time.
O marketing baseado em análise de dados nos permite medir o ROI e ajustar nossas estratégias em tempo real.