ad position
[/æd pəˈzɪʃən/]
nounpl: ad positions
posição de anúncio
1. The specific location or placement of an advertisement on a webpage, publication, or other media platform
The ad position above the fold generates more clicks than positions below it.
A posição de anúncio acima da dobra gera mais cliques do que as posições abaixo dela.
2. In digital marketing, the ranking or placement of a paid advertisement in search engine results or social media feeds
We secured the top ad position for our keyword, which improved conversion rates significantly.
Conseguimos a posição de anúncio principal para nossa palavra-chave, o que melhorou significativamente as taxas de conversão.
3. The slot or space allocated for advertising in a specific layout or format
Premium ad positions in the sidebar cost more than standard placements.
As posições de anúncio premium na barra lateral custam mais do que os anúncios padrão.
The term 'ad position' is fundamental in modern digital marketing and e-commerce, particularly important in Brazil where online advertising is a major industry. The concept of 'above the fold' originated in print media but is still widely used in digital contexts in both the USA and Brazil. Understanding ad positioning is crucial for businesses optimizing their marketing budgets in competitive markets.
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