PPC

[pee-pee-see]
noun
custo por clique
1. Pay-Per-Click: a digital advertising model where advertisers pay a fee each time their ad is clicked by a user
Our company increased its PPC budget to improve online visibility.
Nossa empresa aumentou seu orçamento de PPC para melhorar a visibilidade online.
2. A marketing strategy commonly used in search engines and social media platforms
We're running a PPC campaign on Google Ads this quarter.
Estamos executando uma campanha de PPC no Google Ads neste trimestre.
PPC is a cornerstone of modern digital marketing in both Brazil and the USA. It's heavily used by e-commerce companies, service providers, and startups. The term is widely recognized among marketing professionals in both countries and is typically used in English even in Portuguese-speaking business contexts.
Synonyms / Sinônimos
cost-per-clickCPCpaid search advertisingclick advertising
Antonyms / Antônimos
organic searchSEOunpaid advertising

Regional Variations

General Brazilian
custo por clique
Standard translation used in digital marketing contexts
São Paulo
publicidade por clique
Alternative term used in advertising agencies
Portugal
custo por clique
Same translation as Brazilian Portuguese
USA
PPC
Acronym remains unchanged in English

Related Words

Google Adsdigital marketingconversion rateimpressionCTR (click-through rate)cost per acquisition

Related Idioms & Phrases

running a PPC campaign
optimizing PPC performance
PPC strategy
PPC budget allocation
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