1. A marketing strategy that targets specific geographic areas or regions with customized campaigns based on local characteristics, preferences, and demographics
The company implemented zone marketing to better serve customers in different regions with tailored products and advertising.
A empresa implementou marketing de zona para atender melhor os clientes em diferentes regiões com produtos e publicidade personalizados.
2. Division of a market into distinct geographic zones for the purpose of localized promotional activities and sales management
Zone marketing allows retailers to adjust pricing and promotions based on local market conditions.
O marketing de zona permite que varejistas ajustem preços e promoções com base nas condições do mercado local.