zero effect
[/ˈzɪroʊ ɪˈfɛkt/]
nounpl: zero effects
efeito nulo / nenhum efeito / efeito zero
1. A situation where an action or intervention produces no result or impact whatsoever
The new marketing campaign had zero effect on sales figures.
A nova campanha de marketing teve efeito nulo nas cifras de vendas.
2. In science and mathematics, a condition where a variable or treatment creates no measurable change
The medication showed zero effect on the patient's symptoms.
O medicamento mostrou nenhum efeito nos sintomas do paciente.
3. A complete absence of influence or consequence
His complaints had zero effect on management's decision.
Suas reclamações tiveram efeito zero na decisão da gerência.
In American business and scientific contexts, 'zero effect' is frequently used in reports, studies, and casual conversation to describe failed initiatives or ineffective interventions. In Brazil, the expression is becoming more common in corporate environments, though traditional phrasing with 'efeito nulo' remains more formal. The phrase reflects a quantitative, results-driven culture in both English-speaking and Brazilian Portuguese-speaking business environments.
NYC Slang
it didn't land / didn't stick
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