yield management
[/jiːld ˈmænɪdʒmənt/]
noun
gestão de receita
1. A business strategy of selling the right product to the right customer at the right time for the right price to maximize revenue
Airlines use yield management to adjust ticket prices based on demand and booking patterns.
As companhias aéreas usam gestão de receita para ajustar os preços das passagens com base na demanda e nos padrões de reserva.
2. A dynamic pricing strategy that involves adjusting prices, availability, and inventory allocation based on real-time market conditions
Hotels implement yield management by offering lower rates during off-season and higher rates during peak season.
Hotéis implementam gestão de receita oferecendo tarifas mais baixas na baixa estação e tarifas mais altas na alta estação.
3. The practice of maximizing revenue per available unit by analyzing customer behavior and market trends
The company's yield management strategy increased profits by 25% through better price optimization.
A estratégia de gestão de receita da empresa aumentou os lucros em 25% através de melhor otimização de preços.
Yield management is a dominant strategy in service industries in both Brazil and the USA, particularly in airlines, hotels, and rental car companies. While the concept originated in the airline industry in the 1970s-80s, it is now widely adopted across all hospitality and tourism sectors. In Brazil, understanding yield management is increasingly important for professionals in tourism, hospitality, and e-commerce industries.
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