word association
[/wɜrd əˌsoʊsiˈeɪʃən/]
nounpl: word associations
associação de palavras
1. A psychological technique or game in which a person responds to a given word with the first word that comes to mind, revealing unconscious thoughts or connections
In the word association game, when the therapist said 'mother,' the patient immediately responded with 'love.'
No jogo de associação de palavras, quando o terapeuta disse 'mãe', o paciente respondeu imediatamente com 'amor'.
2. The mental process of connecting one word or concept with another based on meaning, similarity, or personal experience
Through word association, the marketing team discovered that consumers linked their brand with 'trust' and 'reliability.'
Através da associação de palavras, a equipe de marketing descobriu que os consumidores associavam sua marca com 'confiança' e 'confiabilidade'.
3. A linguistic or cognitive phenomenon where words are mentally linked due to semantic or contextual relationships
The word association between 'summer' and 'beach' is common in most English speakers.
A associação de palavras entre 'verão' e 'praia' é comum na maioria dos falantes de português.
Word association is a well-established technique in both American and Brazilian psychology, extensively used in therapeutic settings, educational assessments, and marketing research. In Brazil, it's particularly valued in clinical psychology and psychoanalysis. The technique became famous through its use in psychoanalytic theory and remains popular in modern psychological evaluation and creative brainstorming sessions in both cultures.
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