whitening

[ˈwaɪtənɪŋ]
noun, gerund/present participle
branqueamento
1. the process of making something white or whiter in color
The whitening of the fabric occurred after bleaching.
O branqueamento do tecido ocorreu após o branqueamento.
2. cosmetic or dental treatment to make teeth whiter
She decided to get teeth whitening done before the wedding.
Ela decidiu fazer clareamento dos dentes antes do casamento.
3. the act of making something appear more white or pure
The whitening of snow under moonlight was beautiful.
O branqueamento da neve sob a luz da lua era lindo.
In Brazil, dental whitening (clareamento dental) is increasingly popular in cosmetic dentistry. The term 'branqueamento' in historical or social contexts can refer to the lightening of skin tone, which has significant sociological implications regarding racism and colorism in Brazilian society.
Synonyms / Sinônimos
bleachinglighteningbrighteningclarification
Antonyms / Antônimos
darkeningblackeningstaining

Regional Variations

General Brazilian
branqueamento
standard term for color whitening process
General Brazilian
clareamento
commonly used for dental whitening specifically
São Paulo
clareamento dental
more formal term for teeth whitening in dental clinics
Portugal
branqueamento
standard usage similar to Brazilian Portuguese

Related Words

whitenwhitebleachpale

Related Idioms & Phrases

teeth whitening treatment
whitening strips
whitening toothpaste
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