clareador
1. a substance or product used to make something white or whiter
She used a whitener to brighten her teeth.
Ela usou um clareador para clarear seus dentes.
2. a chemical additive used in laundry to make clothes brighter and whiter
This whitener removes stubborn stains from white fabrics.
Este clareador remove manchas teimosas de tecidos brancos.
3. a substance used in cosmetics or personal care to lighten skin tone
The facial cream contains a whitener for even skin tone.
O creme facial contém um clareador para tom de pele uniforme.
In Brazil, 'clareador' is widely used in beauty and personal care industries, particularly for teeth whitening products which are popular among consumers. The term 'alvejante' is traditional for laundry products. In the USA, whitening products are a significant market in cosmetics and dental care industries.
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