wearing comfort
[/ˈwɛərɪŋ ˈkʌmfərt/]
nounpl: wearing comforts
conforto ao usar
1. The quality of being comfortable when wearing clothing or accessories for extended periods
The wearing comfort of these shoes makes them perfect for all-day use.
O conforto ao usar desses sapatos os torna perfeitos para o uso o dia todo.
2. The level of ease and absence of discomfort experienced while wearing a garment or item
This fabric prioritizes wearing comfort without sacrificing style.
Esse tecido prioriza o conforto ao usar sem sacrificar o estilo.
3. The physical sensation of pleasantness and lack of irritation during wear
The wearing comfort of the new uniform improved employee satisfaction.
O conforto ao usar do novo uniforme melhorou a satisfação dos funcionários.
In Brazil, 'wearing comfort' is increasingly important in fashion marketing, reflecting a cultural shift toward valuing practicality alongside aesthetics, especially in urban centers like São Paulo. The term is commonly used in product descriptions for athleisure and everyday wear. In the USA, particularly NYC, this term dominates activewear and casual clothing marketing, reflecting the prevalence of a comfort-first mentality in contemporary American fashion culture.
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