1. A business that is experiencing a gradual decrease in revenue, customer base, market share, or overall viability
The department store chain faced a waning business as more consumers shopped online.
A rede de lojas de departamentos enfrentava um negócio em declínio conforme mais consumidores compravam online.
2. An enterprise showing signs of diminishing success or losing competitive advantage
Management realized they had a waning business and needed to innovate quickly.
A administração percebeu que tinha um negócio em declínio e precisava inovar rapidamente.