1. The ability to imagine and conceive original ideas, concepts, or artistic perspectives; an innovative way of seeing or understanding something
The director's creative vision transformed the script into a masterpiece.
A visão criativa do diretor transformou o roteiro em uma obra-prima.
2. A distinctive artistic or conceptual perspective that guides the development of a creative project
Her creative vision for the brand was to blend traditional and modern aesthetics.
Sua visão criativa para a marca era misturar estéticas tradicionais e modernas.