virtuous circle
[/ˈvɜːr.tʃu.əs ˈsɜːr.kəl/]
nounpl: virtuous circles
círculo virtuoso
1. A sequence of events in which one desirable outcome leads to another desirable outcome, creating a self-reinforcing positive cycle
The company entered a virtuous circle: better products led to increased sales, which funded more research and development.
A empresa entrou em um círculo virtuoso: produtos melhores levaram a vendas aumentadas, que financiaram mais pesquisa e desenvolvimento.
2. A situation where a positive change produces conditions that lead to further positive changes
Regular exercise creates a virtuous circle of improved health and increased energy levels.
O exercício regular cria um círculo virtuoso de saúde melhorada e níveis aumentados de energia.
This term is widely used in American and Brazilian business, economics, and self-help contexts to describe positive momentum and sustainable growth. It contrasts sharply with 'vicious circle' and is frequently employed in startup culture, personal development, and economic theory to describe aspirational outcomes where success breeds further success.
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