values-based choice
[ˈvæl.juːz beɪst tʃɔɪs]
nounpl: values-based choices
escolha baseada em valores
1. A decision made by prioritizing personal, moral, ethical, or spiritual principles rather than other factors such as cost, convenience, or social pressure
Her values-based choice to donate to charity reflected her commitment to helping others.
Sua escolha baseada em valores de doar para caridade refletiu seu compromisso em ajudar outros.
2. Consumer behavior or action guided by alignment with one's core beliefs and principles
The company's values-based choice to use sustainable materials attracted environmentally conscious customers.
A escolha baseada em valores da empresa de usar materiais sustentáveis atraiu clientes ambientalmente conscientes.
This concept has gained prominence in both American and Brazilian culture since the 2010s, particularly among millennials and Gen Z consumers who prioritize corporate social responsibility and ethical consumption. In Brazil, it reflects growing social consciousness around sustainability and social justice. In the USA, it often intersects with political identity and lifestyle choices. The phrase is frequently used in corporate marketing, nonprofit communications, and personal development contexts.
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