1. A marketing strategy or method that lacks clarity, precision, or specific details about objectives, target audience, messaging, or implementation
The company's vague marketing approach failed to resonate with consumers because no one understood what they were actually selling.
A abordagem de marketing vaga da empresa falhou em ressoar com os consumidores porque ninguém entendia o que eles realmente estavam vendendo.
2. An indefinite or unclear marketing plan that does not clearly define goals, metrics, or strategies
Without specific KPIs, the team was working with a vague marketing approach that made it difficult to measure success.
Sem KPIs específicos, a equipe estava trabalhando com uma abordagem de marketing vaga que dificultava medir o sucesso.