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upscale

[/ˈʌpˌskeɪl/]
adjective/verb
de luxo; sofisticado; requintado
1. (adjective) Relating to or denoting expensive or high-quality goods, services, or establishments; catering to affluent customers
The upscale restaurant offers fine dining with a carefully curated wine list.
O restaurante de luxo oferece gastronomia requintada com uma adega cuidadosamente selecionada.
2. (verb) To make something more upmarket or to increase in price or quality
The hotel decided to upscale its amenities to attract wealthier guests.
O hotel decidiu melhorar suas comodidades para atrair hóspedes mais abastados.
NYC Slang
bougie; fancy; high-class
Synonyms
upmarkethigh-endluxuriouspremiumexclusivesophisticatedelegant
Antonyms
downscalebudgetaffordableeconomicalcasualbasic

Regional Variations

General Brazilian
de luxo; sofisticado; requintado
Commonly used in urban centers; English term often used in Brazilian Portuguese
São Paulo
upscale (used directly); sofisticado
English term frequently used in business and marketing contexts
Rio de Janeiro
chique; de luxo
Alternative Portuguese terms more common in social contexts
Portugal
de luxo; sofisticado; requintado
Portuguese tends to use native terms rather than English borrowing

Related Idioms & Phrases

move upmarket
upgrade one's lifestyle
cater to the upscale market
upscale clientele
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