1. Methods, strategies, or techniques that have not been tried, validated, or proven to work before
The startup decided to take untested approaches to marketing their new product.
A startup decidiu adotar abordagens não testadas para comercializar seu novo produto.
2. Novel or experimental solutions lacking empirical evidence of effectiveness
The company invested in untested approaches to solving the manufacturing problem.
A empresa investiu em abordagens não testadas para resolver o problema de fabricação.