1. A potential chance or possibility that has not yet been utilized, developed, or taken advantage of
The emerging markets represent an untapped opportunity for the company's expansion.
Os mercados emergentes representam uma oportunidade inexplorada para a expansão da empresa.
2. A favorable circumstance or occasion that remains unused or underdeveloped
Social media is an untapped opportunity for small businesses to reach new customers.
As mídias sociais são uma oportunidade inexplorada para pequenas empresas atingirem novos clientes.