1. A simple, straightforward approach or plan that lacks complexity, refinement, or advanced techniques
The startup's unsophisticated strategy of word-of-mouth marketing proved surprisingly effective.
A estratégia não sofisticada da startup de marketing boca a boca provou ser surpreendentemente eficaz.
2. A basic tactical approach that does not employ elaborate methods or expert-level planning
His unsophisticated strategy in chess was to move pieces forward aggressively.
Sua estratégia não sofisticada no xadrez era mover as peças agressivamente para frente.