unmarked packaging
[/ʌnˈmɑrkɪd ˈpækɪdʒɪŋ/]
nounpl: unmarked packagings
embalagem sem marca
1. Packaging material or containers that lack visible brand names, labels, logos, or identifying marks
The store sells unmarked packaging for customers who prefer generic products.
A loja vende embalagem sem marca para clientes que preferem produtos genéricos.
2. Plain packaging without company identification, often used for privacy, cost reduction, or legal compliance
Cigarettes in many countries must be sold in unmarked packaging to discourage smoking.
Cigarros em muitos países devem ser vendidos em embalagem sem marca para desestimular o fumo.
3. Packaging used for shipment or distribution that lacks external identification of contents or origin
The courier delivered the package in unmarked packaging for discretion.
O mensageiro entregou o pacote em embalagem sem marca para discrição.
The term gained prominence in Brazil and Portugal following public health campaigns, particularly regarding cigarette packaging regulations. In the USA and Europe, plain packaging legislation has become a tool for reducing product appeal in regulated industries. This practice reflects growing concerns about consumer transparency and health advocacy.
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