1. A coordinated marketing, advertising, or advocacy effort designed to reach and appeal to a broad, inclusive audience across different demographics, regions, or markets without geographic or demographic limitations
The company launched a universal campaign to promote sustainable practices across all continents.
A empresa lançou uma campanha universal para promover práticas sustentáveis em todos os continentes.
2. A large-scale strategic initiative or movement aimed at achieving widespread acceptance or adoption of an idea, product, or cause globally
The NGO's universal campaign for clean water reached millions of people worldwide.
A campanha universal da ONG pela água limpa alcançou milhões de pessoas em todo o mundo.