1. Ideas, beliefs, or rules of conduct that deviate from what is traditionally accepted or standard in society
The company's unconventional principles challenged the traditional business model.
Os princípios não convencionais da empresa desafiaram o modelo de negócio tradicional.
2. Non-standard or innovative approaches to problem-solving that reject established norms
Her unconventional principles in art education inspired students to think creatively.
Seus princípios não convencionais na educação artística inspiraram os alunos a pensar criativamente.