unbundling
[/ʌnˈbʌndəlɪŋ/]
nounpl: unbundlings
desagregação
1. The process of separating a bundled product, service, or company into individual components or separate entities
The unbundling of cable television services allowed consumers to purchase channels individually.
A desagregação dos serviços de televisão a cabo permitiu que os consumidores comprassem canais individualmente.
2. In business, the division of a large conglomerate into smaller, independent companies
The tech company announced an unbundling strategy to create separate divisions for software and hardware.
A empresa de tecnologia anunciou uma estratégia de desagregação para criar divisões separadas para software e hardware.
3. The separation of services or products that were previously sold as a package deal
Unbundling in the telecommunications industry gave customers more flexibility in choosing services.
A desagregação no setor de telecomunicações deu aos clientes mais flexibilidade na escolha de serviços.
Unbundling is a significant concept in both American and Brazilian markets, particularly in telecommunications, where regulatory bodies have mandated the separation of services to promote competition. In Brazil, this became prominent after telecommunications privatization in the 1990s. The term reflects global trends toward consumer choice and market competition in previously monopolized industries.
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