true measures
[troō ˈmeʒərz]
nounpl: true measures
medidas verdadeiras
1. Accurate or genuine standards used to evaluate, assess, or quantify something; authentic criteria for judgment
The true measures of a person's character are their actions in difficult times.
As medidas verdadeiras do caráter de uma pessoa são suas ações em tempos difíceis.
2. Correct or precise units or quantities used in measurement or assessment
We need true measures to determine if the project was successful.
Precisamos de medidas verdadeiras para determinar se o projeto foi bem-sucedido.
3. Real or substantive indicators, as opposed to superficial ones
The true measures of economic health go beyond GDP statistics.
As medidas verdadeiras da saúde econômica vão além das estatísticas do PIB.
The phrase 'true measures' reflects both American pragmatism about objective assessment and Brazilian cultural emphasis on authenticity (verdade). In business contexts in both the US and Brazil, this phrase is commonly used to distinguish between superficial success metrics and substantive indicators of real performance or character.
NYC Slang
the real deal; legit metrics
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