trade show

[/treɪd ʃoʊ/]
nounpl: trade shows
feira comercial
1. A large public exhibition or event where companies in a particular industry display and demonstrate their products and services to potential customers, retailers, and industry professionals
The technology company exhibited its latest software at the annual trade show.
A empresa de tecnologia exibiu seu software mais recente na feira comercial anual.
2. An organized gathering of industry representatives to showcase innovations, conduct business negotiations, and network with peers
We secured three new clients during the automotive trade show last week.
Conseguimos três novos clientes durante a feira comercial automóvel na semana passada.
Trade shows are significant business events in both the United States and Brazil, serving as crucial venues for B2B networking and product launches. In Brazil, major trade shows like Texfair (textiles) and Febratex are important industry events. Companies invest substantially in booth design and demonstrations to attract potential clients and maintain market visibility. The concept is deeply embedded in international commerce and considered essential for business development strategies.
Synonyms / Sinônimos
exhibitionexpoindustry exhibitionbusiness showconvention

Regional Variations

General Brazilian
feira comercial
Most common term used throughout Brazil
General Brazilian
feira de negócios
Alternative term emphasizing the business aspect
São Paulo
feira
Often shortened to just 'feira' in business contexts
Portugal
salão comercial
Portuguese European preference for this term

Related Words

boothexhibitornetworkingmerchandisevendorconvention center

Related Idioms & Phrases

work the trade show floor - to actively network and engage with attendees
exhibit at a trade show - to display products or services
the show circuit - the collection of trade shows in an industry
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