1. A central subject or motif deliberately chosen and developed to appeal to or reach a specific audience, purpose, or objective
The marketing campaign used a targeted theme of sustainability to appeal to environmentally conscious consumers.
A campanha de marketing usou um tema direcionado de sustentabilidade para atrair consumidores ambientalmente conscientes.
2. In design or content creation, a unifying concept intentionally crafted to meet the needs or interests of a particular demographic
The website redesign incorporated a targeted theme focused on accessibility for elderly users.
O redesenho do site incorporou um tema direcionado focado em acessibilidade para usuários idosos.