sustained campaign
[/səˈsteɪnd kæmˈpeɪn/]
nounpl: sustained campaigns
campanha sustentada
1. A prolonged, continuous effort or series of coordinated activities designed to achieve a specific goal over an extended period
The organization launched a sustained campaign to raise awareness about climate change.
A organização lançou uma campanha sustentada para conscientizar sobre as mudanças climáticas.
2. In marketing or politics, a long-term strategic initiative involving repeated messaging and actions to influence public opinion or consumer behavior
The political party's sustained campaign focused on education reform throughout the election year.
A campanha sustentada do partido político se concentrou na reforma educacional durante todo o ano eleitoral.
3. A military operation or series of operations maintained over a longer duration to achieve strategic objectives
The military sustained campaign lasted six months and achieved significant territorial gains.
A campanha sustentada militar durou seis meses e conseguiu ganhos territoriais significativos.
In Brazilian marketing and political contexts, 'campanha sustentada' emphasizes the importance of consistent, long-term effort rather than quick wins. This reflects cultural values of persistence and relationship-building. In the USA, sustained campaigns are particularly common in social causes, political movements, and corporate advertising strategies, often tied to larger narratives about societal change.
NYC Slang
long-haul push; grind
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