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surface-level engagement

[/ˈsɜːrfɪs ˈlevəl ɪnˈɡeɪdʒmənt/]
nounpl: surface-level engagements
engajamento superficial
1. Involvement or interaction that is shallow, cursory, or lacks depth and genuine commitment or understanding
The company's surface-level engagement with environmental issues was criticized by activists.
O engajamento superficial da empresa com questões ambientais foi criticado por ativistas.
2. Brief or minimal participation in a topic, activity, or relationship without meaningful investment
Social media often encourages surface-level engagement rather than deep discussion.
As redes sociais frequentemente encorajam o engajamento superficial em vez de discussões profundas.
NYC Slang
phony engagement; fake involvement; going through the motions
Synonyms
shallow engagementcursory involvementsuperficial participationtoken engagementhalf-hearted involvement
Antonyms
deep engagementmeaningful engagementsubstantive involvementgenuine participationcommitted involvement

Regional Variations

General Brazilian
engajamento superficial
most common usage across Brazil
Rio de Janeiro
envolvimento de fachada
colloquial variant emphasizing facade aspect
São Paulo
participação rasa
business/corporate context usage
Portugal
envolvimento superficial
preferred formal term in European Portuguese

Related Idioms & Phrases

dipping your toes in
skating the surface
just scratching the surface
lip service
window dressing
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