supermodernity
[ˌsuːpərməˈdɜːrnɪti]
nounfemininepl: supermodernities
supermodernidade
1. A state of excessive or extreme modernity; the condition of being more modern than modernity itself, characterized by overabundance of space, time, and individualization
The architect's design reflected supermodernity with its cutting-edge technology and minimalist aesthetic.
O design do arquiteto refletia supermodernidade com sua tecnologia de ponta e estética minimalista.
2. In anthropology and sociology, a theoretical concept describing contemporary society characterized by non-places, hyperconnectivity, and the acceleration of modernity beyond traditional frameworks
Marc Augé's concept of supermodernity helps us understand the transient nature of contemporary urban spaces.
O conceito de supermodernidade de Marc Augé nos ajuda a compreender a natureza transitória dos espaços urbanos contemporâneos.
3. A condition where technological advancement and globalization create a society that has transcended traditional modern structures
Supermodernity emerged as internet connectivity became ubiquitous in developed nations.
A supermodernidade emergiu quando a conectividade da internet se tornou ubíqua nas nações desenvolvidas.
Supermodernity is primarily an academic and theoretical term popularized by French anthropologist Marc Augé in the 1990s. It is used in Brazil, particularly in São Paulo's academic circles focused on urban studies, architecture, and sociology. The term describes a condition of excess modernity where traditional social structures dissolve, creating what Augé calls 'non-places' (shopping malls, airports, hotels). In American academia, it remains a theoretical construct used to analyze contemporary society's relationship with technology, space, and identity.
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