noun/verb (gerund/present participle)
descontinuação gradual
1. The process of gradually phasing out or discontinuing a product, service, feature, or policy over a period of time
The company announced the sunsetting of its legacy software platform next year.
A empresa anunciou a descontinuação gradual de sua plataforma de software legada no próximo ano.
2. In legislation or policy, the automatic expiration of a law or provision unless it is renewed
The tax cut has a sunsetting clause that expires in 2025.
O corte de impostos possui uma cláusula de descontinuação automática que expira em 2025.
3. The literal phenomenon of the sun setting below the horizon
We enjoyed sunsetting on the beach with a glass of wine.
Apreciamos o pôr do sol na praia com um copo de vinho.
In the USA, 'sunsetting' is primarily used in technology, business, and legislative contexts to describe planned discontinuation. In Brazil, the term is increasingly adopted in tech companies but is often translated or explained as 'descontinuação gradual' in formal Portuguese. The literal meaning (watching sunset) is culturally poetic in both countries and commonly used in tourism and leisure contexts.
NYC Slang
phasing out / ghosting (informal for discontinuing services)
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