1. A pricing strategy where customers pay a recurring fee at regular intervals (monthly, yearly, etc.) to access a product or service
Netflix uses subscription pricing to generate predictable recurring revenue from its streaming service.
A Netflix usa precificação por assinatura para gerar receita recorrente previsível de seu serviço de streaming.
2. The practice of setting prices for subscription-based business models with different tiers or levels of service
The software company adjusted its subscription pricing to remain competitive in the market.
A empresa de software ajustou sua precificação por assinatura para permanecer competitiva no mercado.