subliminal effect
[səbˈlɪmɪnəl ɪˈfɛkt]
nounpl: subliminal effects
efeito subliminar
1. A psychological or physiological response to stimuli perceived below the threshold of conscious awareness
Advertisers have long debated the subliminal effect of hidden messages in commercials.
Os publicitários discutem há muito tempo o efeito subliminar de mensagens ocultas em anúncios.
2. An influence or impact on behavior, emotion, or decision-making that occurs without the individual's conscious knowledge
Research suggests a subliminal effect of background music on consumer purchasing behavior.
Pesquisas sugerem um efeito subliminar da música de fundo no comportamento de compra do consumidor.
3. In psychology and neuroscience, the impact of stimuli that are below the level of conscious perception
The subliminal effect of color in branding influences customer perception without their awareness.
O efeito subliminar da cor na marca influencia a percepção do cliente sem sua consciência.
The concept of subliminal effects gained significant cultural prominence in the United States during the 1950s-1970s with debates about subliminal advertising and mind control. In Brazil, this term is primarily used in academic, psychological, and marketing professional contexts. The ethics of subliminal messaging remain a topic of regulatory concern in both countries, with advertising standards boards monitoring for potentially manipulative uses.
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