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straightforward marketing

[/ˌstreɪtˈfɔrwərd ˈmɑrkɪtɪŋ/]
noun
marketing direto
1. A marketing approach that is honest, transparent, and uses clear, direct communication without misleading claims or complex strategies
The company adopted straightforward marketing by simply explaining what their product does and how it benefits customers.
A empresa adotou um marketing direto explicando simplesmente o que seu produto faz e como beneficia os clientes.
2. Marketing that avoids jargon, hidden fees, or deceptive practices in favor of plain language and genuine value propositions
Straightforward marketing has become increasingly popular with consumers tired of manipulative advertising.
O marketing direto tornou-se cada vez mais popular entre consumidores cansados de publicidade manipuladora.
NYC Slang
keeping it real marketing
Synonyms
honest marketingtransparent marketingdirect marketingplain-speaking marketingauthentic marketingno-nonsense marketing
Antonyms
deceptive marketingmisleading marketingmanipulative marketingcomplex marketingobscure marketing

Regional Variations

General Brazilian
marketing direto
Most common usage in Brazilian Portuguese
Rio de Janeiro
marketing sem rodeios
Colloquial expression meaning straightforward without beating around the bush
São Paulo
marketing transparente
Emphasizes transparency aspect, common in business contexts
Portugal
marketing direto e transparente
Portuguese preference for combining both directness and transparency

Related Idioms & Phrases

call a spade a spade
cut to the chase
lay it on the line
no beating around the bush
straight shooter
what you see is what you get
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