straight delivery
[streɪt dɪˈlɪvəri]
nounpl: straight deliveries
entrega direta
1. In cricket, a ball bowled without spin, aimed directly at the batsman with a direct trajectory
The bowler threw a straight delivery that caught the batsman off guard.
O lançador fez uma entrega direta que pegou o batedor desprevenido.
2. In business/logistics, the direct transportation of goods from supplier to customer without intermediate stops or warehousing
The company offers straight delivery to reduce costs and delivery time.
A empresa oferece entrega direta para reduzir custos e tempo de entrega.
3. Direct communication or presentation without embellishment or deviation from the main point
The manager preferred straight delivery of the facts during the meeting.
O gerente preferiu a apresentação direta dos fatos durante a reunião.
In cricket, primarily used in Commonwealth countries including India and Australia. In business contexts, particularly in Brazil's logistics sector, 'entrega direta' is increasingly important for e-commerce efficiency. The term emphasizes efficiency and transparency in both sports and commercial applications.
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