store brands
[/stɔːr brændz/]
nounpl: store brands
marcas próprias
1. Products sold under a retailer's own label or brand name, typically at lower prices than name brands
Store brands are often cheaper alternatives to national brands and offer similar quality.
As marcas próprias são frequentemente alternativas mais baratas do que as marcas nacionais e oferecem qualidade similar.
2. Generic or private label products manufactured for a specific store or supermarket chain
Many supermarkets have expanded their store brands to include organic and specialty products.
Muitos supermercados expandiram suas marcas próprias para incluir produtos orgânicos e especializados.
Store brands have become increasingly popular in Brazil and the USA as consumers seek value without sacrificing quality. In Brazil, major chains like Carrefour and Pão de Açúcar heavily promote their marcas próprias. In the US, Walmart's Great Value and Target's Up & Up are iconic examples. Portuguese consumers refer to these as marcas brancas (white brands), reflecting a different marketing tradition in Portugal.
NYC Slang
bodega brands / off-brand
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