1. Marketing strategies and tactics targeted at specific, niche customer segments or markets with specialized needs, preferences, or characteristics
The company invested in specialty marketing to reach affluent consumers interested in luxury sustainable products.
A empresa investiu em marketing especializado para alcançar consumidores abastados interessados em produtos de luxo sustentáveis.
2. Promotional activities focused on particular product categories, industries, or professional markets rather than mass-market audiences
Specialty marketing in the pharmaceutical industry requires deep knowledge of regulatory requirements and healthcare professionals.
O marketing especializado na indústria farmacêutica requer conhecimento profundo dos requisitos regulamentares e dos profissionais de saúde.