social network analysis
[/ˈsoʊʃəl ˈnɛtwɜrk əˈnæləsɪs/]
nounpl: social network analyses
análise de redes sociais
1. A quantitative and qualitative method for mapping and analyzing the structure of relationships and interactions between individuals, groups, or organizations within a network
Social network analysis helps researchers understand how information spreads through communities.
A análise de redes sociais ajuda os pesquisadores a entender como a informação se propaga através das comunidades.
2. An academic discipline that applies graph theory and network science to study social relationships and their patterns
The study uses social network analysis to identify influential nodes in the organizational structure.
O estudo utiliza análise de redes sociais para identificar nós influentes na estrutura organizacional.
3. A computational approach to examining connections, centrality, clustering, and other metrics within social systems
Social network analysis revealed that the CEO was not the most central figure in decision-making.
A análise de redes sociais revelou que o CEO não era a figura mais central na tomada de decisões.
Social network analysis has become increasingly important in Brazil for understanding organizational dynamics, political influence, and information dissemination, particularly in academic research at universities like USP and UFRJ. In the USA, it originated in sociology and anthropology but is now widely applied in business, marketing, and cybersecurity. The field gained prominence with the rise of digital social media platforms, making it relevant for both academic study and commercial applications.
Related Idioms & Phrases
to map out the social network
to analyze network patterns
to identify key players in the network
to measure network density
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