1. A business or marketing approach that focuses all efforts and resources on a single digital or physical platform rather than diversifying across multiple channels
The startup adopted a single-platform strategy, concentrating exclusively on Instagram for customer engagement.
A startup adotou uma estratégia de plataforma única, concentrando-se exclusivamente no Instagram para o envolvimento do cliente.
2. A technology approach where an organization standardizes on one platform for all operations and services
The company's single-platform strategy reduced operational costs by eliminating redundancies.
A estratégia de plataforma única da empresa reduziu custos operacionais eliminando redundâncias.