signification failure
[/ˌsɪɡnɪfɪˈkeɪʃən ˈfeɪljər/]
nounpl: signification failures
falha de significação
1. A communication or linguistic breakdown where the intended meaning or message fails to be conveyed or understood between parties
The signification failure occurred when the technical jargon was not translated into plain language for the general audience.
A falha de significação ocorreu quando a terminologia técnica não foi traduzida para linguagem simples para o público geral.
2. In semiotics and linguistics, the breakdown in the relationship between a sign and its intended meaning
The signification failure in the advertisement led to consumer confusion about the product's actual benefits.
A falha de significação no anúncio causou confusão do consumidor sobre os benefícios reais do produto.
3. A failure in communication where symbols, words, or gestures do not produce the expected understanding
Cultural differences led to a signification failure in the international business negotiation.
As diferenças culturais levaram a uma falha de significação na negociação comercial internacional.
In both Brazilian and American academic contexts, 'signification failure' is primarily used in linguistic, semiotic, and communication studies. In Brazil, this term is more prevalent in university discourse and technical communication fields, while in the USA it appears more frequently in semiotics and media studies. The concept reflects the growing awareness in both cultures of how meaning-making is complex and can easily break down across cultural, linguistic, and contextual boundaries.
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