1. The act of distributing materials, advertisements, or products on or along sidewalks in urban areas, typically to pedestrians
The marketing campaign involved sidewalk distribution of free samples to commuters.
A campanha de marketing envolveu a distribuição de calçada de amostras gratuitas aos passageiros.
2. A marketing or promotional strategy that uses public sidewalks as a venue for reaching consumers directly
Sidewalk distribution proved to be an effective way to promote the new restaurant.
A distribuição de calçada provou ser uma maneira eficaz de promover o novo restaurante.