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shallow approach

[ˈʃæloʊ əˈproʊtʃ]
nounpl: shallow approaches
abordagem superficial
1. A method or strategy that lacks depth, thoroughness, or serious consideration; a cursory or simplistic way of dealing with a complex issue or subject
The politician's shallow approach to education reform failed to address the real problems in schools.
A abordagem superficial do político à reforma educacional não conseguiu resolver os verdadeiros problemas nas escolas.
2. An analysis or examination that does not go beyond surface-level details or obvious facts
A shallow approach to market research will not provide the insights needed for business success.
Uma abordagem superficial na pesquisa de mercado não fornecerá os insights necessários para o sucesso empresarial.
Synonyms
superficial approachcursory approachsimplistic approachsurface-level approachperfunctory approach
Antonyms
deep approachthorough approachcomprehensive approachin-depth approachrigorous approach

Regional Variations

General Brazilian
abordagem superficial
Most common usage across Brazil
Rio de Janeiro
abordagem superficial / abordagem rasa
Both terms are commonly used
São Paulo
abordagem superficial
Standard business and academic usage
Portugal
abordagem superficial
Standard usage; may also hear 'abordagem ligeira'

Related Idioms & Phrases

scratch the surface
skim the surface
just touching on something
não aprofundar
ficar na superfície
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