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service expansion

[/ˈsɜːrvɪs ɪkˈspænʃən/]
nounpl: service expansions
expansão de serviços
1. The process of increasing the scope, reach, or range of services offered by a company or organization
The airline announced a service expansion to include five new destinations.
A companhia aérea anunciou uma expansão de serviços para incluir cinco novos destinos.
2. Business growth strategy involving the addition of new service offerings or extension into new markets
The bank's service expansion included launching mobile banking and investment advisory services.
A expansão de serviços do banco incluiu o lançamento de aplicativo móvel e serviços de consultoria de investimentos.
Synonyms
service growthservice developmentbusiness expansionservice diversificationmarket expansion
Antonyms
service reductionservice contractiondownsizingconsolidation

Regional Variations

General Brazilian
expansão de serviços
Standard usage in Brazilian Portuguese for business context
São Paulo
expansão de serviços / ampliação de serviços
Both terms commonly used in business districts
Portugal
expansão de serviços / alargamento de serviços
Portuguese variant may use 'alargamento' as alternative

Related Idioms & Phrases

expand the service portfolio
broaden the service offering
scale up operations
enter new markets
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