1. The practice of deliberately choosing which information or messages to communicate to different audiences, often omitting certain details or presenting selective facts to achieve a desired narrative or outcome
The company engaged in selective messaging to downplay the environmental impact of their manufacturing process.
A empresa se envolveu em mensagens seletivas para minimizar o impacto ambiental de seu processo de fabricação.
2. A communication strategy where specific messages are tailored and delivered to targeted groups based on their interests, demographics, or susceptibility to influence
Political campaigns often use selective messaging to appeal to different voter demographics.
As campanhas políticas frequentemente usam mensagens seletivas para atrair diferentes grupos demográficos de eleitores.