1. A marketing strategy that divides a market into distinct groups (segments) based on characteristics such as demographics, psychographics, behavior, or geography, and develops targeted marketing campaigns for each segment
The company implemented a segmented marketing approach to reach different age groups with customized messaging.
A empresa implementou uma abordagem de marketing segmentado para alcançar diferentes faixas etárias com mensagens personalizadas.
2. The practice of tailoring products, services, and promotional strategies to meet the specific needs and preferences of identified customer segments
Using a segmented marketing approach, they increased conversion rates by 35% across all demographics.
Usando uma abordagem de marketing segmentado, aumentaram as taxas de conversão em 35% em todas as demografias.