1. Strategies or methods that divide a process, market, or problem into distinct, manageable sections or segments for individual analysis and treatment
The company employed segmented approaches to target different customer demographics with tailored marketing campaigns.
A empresa utilizou abordagens segmentadas para atingir diferentes grupos demográficos de clientes com campanhas de marketing personalizadas.
2. In business and research, the practice of breaking down complex systems into smaller, specialized components for more focused examination
Segmented approaches allow researchers to better understand specific aspects of consumer behavior.
As abordagens segmentadas permitem que os pesquisadores entendam melhor aspectos específicos do comportamento do consumidor.