scheduled display
[ˈskɛdʒuːld dɪˈspleɪ]
nounpl: scheduled displays
exibição agendada
1. a planned presentation or showing of content, advertisements, or information set to appear at a predetermined time
The scheduled display of the new product will begin at 9 AM tomorrow.
A exibição agendada do novo produto começará às 9 da manhã amanhã.
2. in computing and digital media, content programmed to appear on screens or digital platforms at specific times
The advertising agency set up a scheduled display for the campaign across multiple digital billboards.
A agência de publicidade configurou uma exibição agendada para a campanha em vários painéis digitais.
3. a timed showcase or demonstration of visual materials in retail or exhibition contexts
The museum's scheduled display of Renaissance paintings runs from Monday to Friday.
A exibição agendada de pinturas renascentistas do museu funciona de segunda a sexta-feira.
In Brazilian digital and advertising industries, 'exibição agendada' is commonly used when discussing digital marketing campaigns and smart city installations. In Portugal, the term tends to be more formal and is often replaced with 'apresentação programada' in official contexts. The term reflects the growing importance of programmatic advertising and automated content management in both markets.
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