1. to increase the magnitude, scope, or intensity of efforts or actions to achieve greater results
The company decided to scale up efforts to reach new markets.
A empresa decidiu intensificar os esforços para atingir novos mercados.
2. to expand or increase the resources, workforce, or operations dedicated to a particular initiative
We need to scale up efforts in our marketing campaign to improve brand awareness.
Precisamos aumentar os esforços em nossa campanha de marketing para melhorar a conscientização da marca.