saturation

[/ˌsætʃəˈreɪʃən/]
nounfemininepl: saturações
saturação
1. the state of being completely soaked or filled with moisture or liquid
The saturation of the soil prevented proper drainage.
A saturação do solo impediu a drenagem adequada.
2. the condition where no more of a substance can be dissolved in a solution
The salt solution reached saturation point.
A solução de sal atingiu o ponto de saturação.
3. the intensity or purity of a color in terms of how much it is diluted with white
The saturation of the red color in the painting was striking.
A saturação da cor vermelha na pintura era impressionante.
4. the state of being completely filled or supplied with something to the point where no more can be added
Market saturation has made it difficult for new companies to compete.
A saturação do mercado tornou difícil para novas empresas competirem.
5. complete absorption or soaking
Saturation bombing was used during the war.
O bombardeio de saturação foi usado durante a guerra.
In Brazilian business and marketing contexts, 'saturação de mercado' (market saturation) is commonly discussed when analyzing competitive landscapes. The term is also widely used in science education and technical fields. In American English, the term has gained popularity in digital contexts (e.g., color saturation in photography and design), which is also reflected in Brazilian Portuguese usage as technology adoption has increased.
NYC Slang
maxed out (informal equivalent)
Synonyms / Sinônimos
soakingimpregnationfullnessfloodingoversupply
Antonyms / Antônimos
depletionscarcityabsencedryness

Regional Variations

General Brazilian
saturação
Standard term used across Brazil in technical, scientific, and commercial contexts
São Paulo
saturação
Commonly used in business and market analysis discussions
Rio de Janeiro
saturação
Used similarly to other regions; no significant regional variation
Portugal
saturação
Identical usage in European Portuguese; term is standardized across Portuguese-speaking countries

Related Words

saturatesaturatedsaturation pointcolor saturationmarket saturation

Related Idioms & Phrases

reach saturation point - atingir o ponto de saturação
saturation bombing - bombardeio de saturação
market saturation - saturação do mercado
color saturation - saturação de cor
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